Swisse Vitamins Very Healthy

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Q: What have these personalities have in common?

Nicole Kidman

Cadel Evans

The Australian Olympic Team

  A: They are all Swisse Vitamins Ambassadors

Others include:

John Bertrand, Dr. Chris Brown, Israel Folau, Tom Harley, Tommy Hafey, Marcia Hines, Geoff Huegill, Karmichael Hunt, Sonia Kruger, James O’Connor, Ricky Pointing, Dr. John Tickell & Mark Webber among others.  

The Swisse Vitamins Company (http://www.swisse.com/) is showing healthy growth with its ever increasing use of Celebrity Ambassadors – The AU$50 million spend against a revenue of AU$182.6 million must be one of the most aggressive in recent marketing history.

The CEO of the company, Radek Sali (http://www.swisse.com/about/about-swisse/ceo-message) , speaking to The Age, said “If you’ve got a good product, the rest is easy if you make the effort to go out and educate people”- suggesting they will continue their successful branding formula.

What is clear in this who exercise is that their marketing efforts are having a direct correlation to their revenues and that is an exciting prospect in a climate of ever increasing negativity. I bet the bean counters cannot explain this?

The evidence clearly illustrates that you can have alternate success strategies to the no-brainer attitude that says let’s cut costs.

Click on the link below to read the full story on Swisse’s TV ad campaign:

http://www.brisbanetimes.com.au/business/tv-ad-campaign-makes-swisse-ceo-feel-better-20120918-264nr.html

The ImageMaker
The ImageMaker
The ImageMaker is a blog that provides short, succinct articles reviewing the key editorial, commentary and opinion pieces in the major international news outlets each week with specialised commentary from an image / brand management and entrepreneurship perspective. Our coverage ranges from front-page news, to Business, Economy, Tech & Science, Life & Culture and anything else that we see fit to comment on. The ImageMaker is also a place for dialogue - we feel that news services today should be interactive and should involve readers. That’s why we offer a prominent space on every page for our regular readers, for up-and-coming players in politics, business, sport or entertainment, and for people who find themselves in interesting places at interesting times, to share their views. Stay informed, and save time.
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