Woolies opt for denim

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Woolworths Australia has changed its dress code and gone denim. In our opinion, this policy will not survive in the long term.

Our reasons for this are varied. However, for the sake of this article, we note that in turbulent economic climate, denim as a uniform does not create trust between employees and customers, simple as that. The following article first appeared in the media last December.

It’s a denim revolution – boring black pants are out and jeans are as humble work uniform becomes the latest front in the battle for supermarket supremacy.

In a bid to keep its workforce happy, Woolworths’ 890 stores countrywide will allow staff to wear “neat and tidy” denim jeans and skirts to work from Tuesday after asking management to relax its uniform policy.

But Coles won’t be following suit.

Woolworths staff overwhelmingly voted for the change during an employee survey and management said it wanted staff to be comfortable.

“Workers wanted to wear more comfortable, less restrictive clothing,” a Woolworths spokeswoman said. “Our people wanted jeans. They’re contemporary and there’s a cut that’s flattering to every shape and size.

“Jeans are comfortable, flexible, hard-wearing garments that stand up well to the physical tasks our people undertake across the course of their working day.”

What has been your workplace experience with dress codes and denim specifically? We’d love to hear them.

The ImageMaker
The ImageMaker
The ImageMaker is a blog that provides short, succinct articles reviewing the key editorial, commentary and opinion pieces in the major international news outlets each week with specialised commentary from an image / brand management and entrepreneurship perspective. Our coverage ranges from front-page news, to Business, Economy, Tech & Science, Life & Culture and anything else that we see fit to comment on. The ImageMaker is also a place for dialogue - we feel that news services today should be interactive and should involve readers. That’s why we offer a prominent space on every page for our regular readers, for up-and-coming players in politics, business, sport or entertainment, and for people who find themselves in interesting places at interesting times, to share their views. Stay informed, and save time.
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