Leadership Brands

Leadership Brands

Does the Personal Brand of the leader matter for an organisation?

This is a question that frequently pops up in leadership conversations with our clients. In Australia during the past  month this specific question  has been raised for retailer David Jones and their board after their ex-CEO departed in controversial circumstances. 

David Jones had to relinquish the services of their  CEO Mark McInnes because of an alleged sexual harassment complaint by one of their junior staff members PR consultant Kristy Fraser-Kirk, consequently David Jones has suffered much corporate brand damage and Mr. McInnes an irreparable demolition of his reputation.

Recently an even bigger case has erupted in the USA about the Chairman & CEO Mark Hurd of Hewlett-Packard .

The company’s stock plummeted almost 10% last Friday on the news of Mr Hurd’s resignation, costing HP billion dollar loses.

Follow the link below from the New York Times and make up your own mind if the Personal Brand of the leader matters for an organisation.

HP Boss Resigns Amid Expenses Scandal

The ImageMaker
The ImageMaker
The ImageMaker is a blog that provides short, succinct articles reviewing the key editorial, commentary and opinion pieces in the major international news outlets each week with specialised commentary from an image / brand management and entrepreneurship perspective. Our coverage ranges from front-page news, to Business, Economy, Tech & Science, Life & Culture and anything else that we see fit to comment on. The ImageMaker is also a place for dialogue - we feel that news services today should be interactive and should involve readers. That’s why we offer a prominent space on every page for our regular readers, for up-and-coming players in politics, business, sport or entertainment, and for people who find themselves in interesting places at interesting times, to share their views. Stay informed, and save time.
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