Brand Australia

Brand Australia

Following on with Tourism Australia‘s coup to bring Oprah Winfrey down under, it may be the oppurtune time to also launch Australia’s new image with a special appearance on the show with the Prime Minister Julia Gillard’s de facto step daughter Staci Child. I can already see the success of   her appearance; Ms. Child could become a brand ambassador for Australia; the multiple tatoos and piercings, the rebelious look all will communicate to the world how “free and liberated” we are to live in this lucky country even to the point where we can sabotage our bodies under the guise of creative freedom and youthful rebellion, receive national media coverage and in the process attract our fifteen minutes of fame. Fortunately in the real world the majority of Australians would recognise that Ms. Childs look is not visually empowering or creative but more the attitude of a “rebel without a cause” and has no correlation to the Australia we know, even when we attempt to promote it as modern.

Wild Child is now a flag barer.

The ImageMaker
The ImageMaker
The ImageMaker is a blog that provides short, succinct articles reviewing the key editorial, commentary and opinion pieces in the major international news outlets each week with specialised commentary from an image / brand management and entrepreneurship perspective. Our coverage ranges from front-page news, to Business, Economy, Tech & Science, Life & Culture and anything else that we see fit to comment on. The ImageMaker is also a place for dialogue - we feel that news services today should be interactive and should involve readers. That’s why we offer a prominent space on every page for our regular readers, for up-and-coming players in politics, business, sport or entertainment, and for people who find themselves in interesting places at interesting times, to share their views. Stay informed, and save time.
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