Credit rating agencies rebuilding their brands…
International rating agencies, Moody’s and Standard & Poor’s are on a new path of “responsibility” after their contribution to the Global Financial Crisis , where they missed the banks vulnerabilities completely by their questionable “checking” systems.
Now the poor buggers tell us that they want to overhaul themselves, planning a major re-branding exercise. What does that mean? Change the colours and fonts of their logos? “Create a new tag line?” It sounds like the usual spin to me.
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