Credit rating agencies rebuilding their brands…

Credit rating agencies rebuilding their brands…

International rating agencies, Moody’s and Standard & Poor’s are on a new path of “responsibility” after their contribution to the Global Financial Crisis , where they missed the banks vulnerabilities completely by their questionable “checking” systems.

Now the poor buggers tell us that they want to overhaul themselves, planning a major re-branding exercise. What does that mean? Change the colours and fonts of their logos? “Create a new tag line?” It sounds like the usual spin to me.

Read the following story –

Ratings agencies in firing line as they rebuild their brands

The ImageMaker
The ImageMaker
The ImageMaker is a blog that provides short, succinct articles reviewing the key editorial, commentary and opinion pieces in the major international news outlets each week with specialised commentary from an image / brand management and entrepreneurship perspective. Our coverage ranges from front-page news, to Business, Economy, Tech & Science, Life & Culture and anything else that we see fit to comment on. The ImageMaker is also a place for dialogue - we feel that news services today should be interactive and should involve readers. That’s why we offer a prominent space on every page for our regular readers, for up-and-coming players in politics, business, sport or entertainment, and for people who find themselves in interesting places at interesting times, to share their views. Stay informed, and save time.
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