How not to Skype in the Military…

How not to Skype in the Military…

The Australian Defense Department has been overwhelmed with negative publicity in recent weeks and it stems from their handling of the “Skype Sex Scandal”.

The Defense Minister Stephen Smith has ordered a shake-up of its 100 plus member strong public relations team, in an attempt to alter the damage inflicted on the department’s image and reputation.

Minister orders shake-up of Defence’s PR unit

Military reinforces its PR arsenal

Defence Department incapable of informing the minister, let alone the public

The ImageMaker
The ImageMaker
The ImageMaker is a blog that provides short, succinct articles reviewing the key editorial, commentary and opinion pieces in the major international news outlets each week with specialised commentary from an image / brand management and entrepreneurship perspective. Our coverage ranges from front-page news, to Business, Economy, Tech & Science, Life & Culture and anything else that we see fit to comment on. The ImageMaker is also a place for dialogue - we feel that news services today should be interactive and should involve readers. That’s why we offer a prominent space on every page for our regular readers, for up-and-coming players in politics, business, sport or entertainment, and for people who find themselves in interesting places at interesting times, to share their views. Stay informed, and save time.
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