How to re-brand yourself when you are the ex-President of the United States!

How to re-brand yourself when you are the ex-President of the United States!

Q. How does an ex-President attempt to buy back some credibility?
A. Create an unusual ad/promo campaign to sell his new book.

Georgie Boy is on the publicity trail to attract interest for his up-coming new book and is appearing in an ad spieling it!

Decision Points President George W. Bush – Video

Ex-President reveals his shy retiring side

The ImageMaker
The ImageMaker
The ImageMaker is a blog that provides short, succinct articles reviewing the key editorial, commentary and opinion pieces in the major international news outlets each week with specialised commentary from an image / brand management and entrepreneurship perspective. Our coverage ranges from front-page news, to Business, Economy, Tech & Science, Life & Culture and anything else that we see fit to comment on. The ImageMaker is also a place for dialogue - we feel that news services today should be interactive and should involve readers. That’s why we offer a prominent space on every page for our regular readers, for up-and-coming players in politics, business, sport or entertainment, and for people who find themselves in interesting places at interesting times, to share their views. Stay informed, and save time.
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