Li Na bigger than Oprah

Li Na bigger than Oprah

The success of Chinese Tennis star Li Na in Australia has started a boom in Asian visitors that could be “more valuable that Oprah” for tourism – according to Australian Open officials as reported in the Herald Sun.

She is expected to soon overtake Maria Sharapova as the leading female tennis brand and has signed lucrative endorsements with Nike, Rolex, Häagen-Dazs, Mercedes-Benz and Samsung among others.

Li Na is now the biggest homegrown Chinese brand in the sports market.

http://www.heraldsun.com.au/news/more-news/li-na-bigger-than-oprah-for-tourism/story-fn7x8me2-1226245882040

The ImageMaker
The ImageMaker
The ImageMaker is a blog that provides short, succinct articles reviewing the key editorial, commentary and opinion pieces in the major international news outlets each week with specialised commentary from an image / brand management and entrepreneurship perspective. Our coverage ranges from front-page news, to Business, Economy, Tech & Science, Life & Culture and anything else that we see fit to comment on. The ImageMaker is also a place for dialogue - we feel that news services today should be interactive and should involve readers. That’s why we offer a prominent space on every page for our regular readers, for up-and-coming players in politics, business, sport or entertainment, and for people who find themselves in interesting places at interesting times, to share their views. Stay informed, and save time.
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