Oprah knows where the bloody hell we are

Oprah knows where the bloody hell we are

At last a coup for Tourism Australia that promises to deliver in spades the types of goodwill attempted by past ill-fated and pathetically expensive advertising campaigns.

This is a great initiative to bring Oprah Winfrey to our shores to promote brand Australia utilising the power of public relations with a mega level Hollywood celebrity that has worldwide appeal.

Australia will  hopefully be back on the tourist map especially in the USA,what remains to be seen is how Tourism Australia will leverage this opportunity after Oprah and her three hundred excited guests depart our shores and return to their homes.

Throw another million on the barbie

Cost of Oprah and 300 of her fans? Priceless, says Tourism Australia

How tourism bosses lured Oprah Down Under

The ImageMaker
The ImageMaker
The ImageMaker is a blog that provides short, succinct articles reviewing the key editorial, commentary and opinion pieces in the major international news outlets each week with specialised commentary from an image / brand management and entrepreneurship perspective. Our coverage ranges from front-page news, to Business, Economy, Tech & Science, Life & Culture and anything else that we see fit to comment on. The ImageMaker is also a place for dialogue - we feel that news services today should be interactive and should involve readers. That’s why we offer a prominent space on every page for our regular readers, for up-and-coming players in politics, business, sport or entertainment, and for people who find themselves in interesting places at interesting times, to share their views. Stay informed, and save time.
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