Police image back to Old School…

Police image back to Old School…

I am always fascinated by people’s comments,when
asked for opinions on subjects they have little idea about – and this brings me to the latest release by Victoria Police on their “New York” style uniforms. Comments raised included ‘unfashionable’ to ‘nothing new’ etc. missing the real point why they are introducing them in the first place. The new uniforms represent plain and simple, a return to a message that has disappeared in recent times from the Victorian Police force – “we are in charge”.

The new look largely represents amongst other style alterations, a new colour, midnight navy. The psychological message the darker colour conveys, especially when teamed up with a near – black tie is,  authority, power and no-nonsense – It’s in the tradition of going back to an “old school” influence and the thing about it is…it works!

Yes, the new look will be more intimidating than the current airforce blue, which I believe is their intention, so that the public will now recognise that the guys chasing the baddies in the tough streets of Melbourne will at least look like they can do the job, in addition to actually doing it!

The ImageMaker
The ImageMaker
The ImageMaker is a blog that provides short, succinct articles reviewing the key editorial, commentary and opinion pieces in the major international news outlets each week with specialised commentary from an image / brand management and entrepreneurship perspective. Our coverage ranges from front-page news, to Business, Economy, Tech & Science, Life & Culture and anything else that we see fit to comment on. The ImageMaker is also a place for dialogue - we feel that news services today should be interactive and should involve readers. That’s why we offer a prominent space on every page for our regular readers, for up-and-coming players in politics, business, sport or entertainment, and for people who find themselves in interesting places at interesting times, to share their views. Stay informed, and save time.
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Showing 4 comments
  • Mem

    Mate, you had written this ?
    Wow, so good and so true !

    But this color also makes the people wearing them act more assertive and aggressive
    Just like a Bouncer at a nightclub

  • Mem

    Mate, you had written this ?
    Wow, so good and so true !

    But this color also makes the people wearing them act more assertive and aggressive
    Just like a Bouncer at a nightclub

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  • […] to the beach like they may have had in past booming times – As we previously posted –  Police image back to Old School… The new Victorian Police leadership know that “looking professional” equals power, […]

  • […] to the beach like they may have had in past booming times – As we previously posted –  Police image back to Old School… The new Victorian Police leadership know that “looking professional” equals power, […]

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