Case Study 10: Matador Metals

It is an unfortunate fact that it takes just one annoyed client or employee to bombard Internet complaint sites about a business or organisation with the intention of causing harm to the brand. Even though the ex-client is anonymous, a loss in returns is likely to follow. Unfortunately, it is estimated that 70% or more of consumers believe such comments because they regard online information as trustworthy and accurate.

Matador Metals

*Matador Metals had the unfortunate experience of seeing their brand harmed by an irate client who posted condemnatory comments about a job they had tried to complete for him. The fact that the client has provided wrong calculations was not mentioned. Instead, there were photos with scathing captions, claims of incompetence and calculations of the thousands of dollars lost on the transaction.

It was not long before a Google search for *Matador Metals brought up a myriad of negative suggestions such as ‘unreliable product’ and ‘avoid this company’. The company directors’ responses were ignored or rubbished, and the company brand began a downward slide with former clients shifting to their competitors. The directors were in despair until an advisor suggested making use of IGI Digital, an online brand management company (Image Group International’s Digital Division)

In this sort of situation, a good brand management company will work to suppress online misinformation and defamatory posts on sites that focus on scams and complaints. In addition, the client company is shielded from future attacks online. Search engines such as Google, Yahoo and Bing, as well as social media sites, are monitored for future attacks.

It took only a few months for IGI Digital to ensure that only positive comments populated search engines. The bad reviews and negative blog comments were suppressed and *Matador Metals began to regain their former marketplace competitive advantage. The first pages of Google, Yahoo and Bing were repopulated with positive information about *Matador Metals and sales rates began to rise. Today the business has regained its former status, and they highly recommend the pro-active approach taken by IGI Digital and the strategies that saved them hundreds of thousands of dollars in lost future sales.

*Names have been changed to protect our client’s identity. All case studies have been approved by clients for public release.

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