Qatar, where is it?

Qatar, where is it?

With all the power and influence that oil and gas money can buy, backed with smart strategies to boost their presence,  miracles can happen, and before you know it the world gets to discover that Qatar, a tiny country in the Middle East, really does exist. Qatar is demonstrating how image, branding and the power of networks succeeds… and I did mention that stacks of dollars along the way can help.

The New Qatar 

In the space of a few years, Qatar’s strategic brand building, through numerous activities, including the Qatar International Car Rally, Doha Tribeca Film Festival and recently, its controversial winning of the 2022 FIFA World Cup, has  unveiled them to the world like never before. The Qatar PR campaign is making a huge difference to its country brand positioning cultivating a perceived new image that did not previously exist. Only time will tell if it all works out, they may even get more tourists visiting there, but I suspect their real intention may be something much more.

The desert blooms: culture in Qatar

The ImageMaker
The ImageMaker
The ImageMaker is a blog that provides short, succinct articles reviewing the key editorial, commentary and opinion pieces in the major international news outlets each week with specialised commentary from an image / brand management and entrepreneurship perspective. Our coverage ranges from front-page news, to Business, Economy, Tech & Science, Life & Culture and anything else that we see fit to comment on. The ImageMaker is also a place for dialogue - we feel that news services today should be interactive and should involve readers. That’s why we offer a prominent space on every page for our regular readers, for up-and-coming players in politics, business, sport or entertainment, and for people who find themselves in interesting places at interesting times, to share their views. Stay informed, and save time.
Recent Posts

Leave a Comment

police-uniforms