Swisse Vitamins Very Healthy

Swisse Vitamins Very Healthy

Q: What have these personalities have in common?

Nicole Kidman

Cadel Evans

The Australian Olympic Team

  A: They are all Swisse Vitamins Ambassadors

Others include:

John Bertrand, Dr. Chris Brown, Israel Folau, Tom Harley, Tommy Hafey, Marcia Hines, Geoff Huegill, Karmichael Hunt, Sonia Kruger, James O’Connor, Ricky Pointing, Dr. John Tickell & Mark Webber among others.  

The Swisse Vitamins Company ( is showing healthy growth with its ever increasing use of Celebrity Ambassadors – The AU$50 million spend against a revenue of AU$182.6 million must be one of the most aggressive in recent marketing history.

The CEO of the company, Radek Sali ( , speaking to The Age, said “If you’ve got a good product, the rest is easy if you make the effort to go out and educate people”- suggesting they will continue their successful branding formula.

What is clear in this who exercise is that their marketing efforts are having a direct correlation to their revenues and that is an exciting prospect in a climate of ever increasing negativity. I bet the bean counters cannot explain this?

The evidence clearly illustrates that you can have alternate success strategies to the no-brainer attitude that says let’s cut costs.

Click on the link below to read the full story on Swisse’s TV ad campaign:

The ImageMaker
The ImageMaker
The ImageMaker is a blog that provides short, succinct articles reviewing the key editorial, commentary and opinion pieces in the major international news outlets each week with specialised commentary from an image / brand management and entrepreneurship perspective. Our coverage ranges from front-page news, to Business, Economy, Tech & Science, Life & Culture and anything else that we see fit to comment on. The ImageMaker is also a place for dialogue - we feel that news services today should be interactive and should involve readers. That’s why we offer a prominent space on every page for our regular readers, for up-and-coming players in politics, business, sport or entertainment, and for people who find themselves in interesting places at interesting times, to share their views. Stay informed, and save time.
Recent Posts

Leave a Comment