Promoting Richard’s Virgin Brand

By Jon-Michail Richard Branson has it all; money, power, influence and a love of life. He is the unabashed public face of his company and brand ambassadors like him are known to do more than just smile for the cameras. For instance, his high profile visits to India...

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Do Uniform Codes Matter?

  Is there anyone in Australia who hasn’t been required to wear a uniform at one time or another? Most of us have not-so-fond memories of school uniforms that were itchy, synthetic, shapeless, expensive, seemingly designed by an alien and all-round hideous. Along with...

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IGI IN THE NEWS | What you need (and don’t) to make a great business card

Gavin Lower, Editor, StartupSmart | 10 January 2014 Chinese billionaire Chen Guangbiao became an internet sensation recently after pictures of his business card listing his attributes, including “Most Influential Person in China”, went viral. Other qualities spruiked...

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Top seeds cashing in on endorsements

11 January 2014 | Herald Sun THE biggest names in tennis will juggle business strategies with game plans ahead of next week’s Australian Open. From humble plugs for confectionery to lucrative endorsements with hotel chains and car companies, the first grand slam event...

read more

Promoting Richard’s Virgin Brand

By Jon-Michail Richard Branson has it all; money, power, influence and a love of life. He is the unabashed public face of his company and brand ambassadors like him are known to do more than just smile for the cameras. For instance, his high profile visits to India...

read more

Do Uniform Codes Matter?

  Is there anyone in Australia who hasn’t been required to wear a uniform at one time or another? Most of us have not-so-fond memories of school uniforms that were itchy, synthetic, shapeless, expensive, seemingly designed by an alien and all-round hideous. Along with...

read more

IGI IN THE NEWS | What you need (and don’t) to make a great business card

Gavin Lower, Editor, StartupSmart | 10 January 2014 Chinese billionaire Chen Guangbiao became an internet sensation recently after pictures of his business card listing his attributes, including “Most Influential Person in China”, went viral. Other qualities spruiked...

read more

Top seeds cashing in on endorsements

11 January 2014 | Herald Sun THE biggest names in tennis will juggle business strategies with game plans ahead of next week’s Australian Open. From humble plugs for confectionery to lucrative endorsements with hotel chains and car companies, the first grand slam event...

read more