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Authentic personal branding monetises… YOU!

An article in Forbes recently illustrates nicely the monetary value of personal branding. No matter if you are a celebrity, politician, executive or simply YOU. Everyone today has the opportunity to maximise their reputation and authentic personal branding delivers in...

read more

A boost for Australia’s fine wool, a win for devotees of quality

The fine wool industry is delighted with the recent announcement that the luxury Italian fashion label Zegna is to buy a majority share of Achill, a 2564 hectare sheep property near Armidale, NSW. This acquisition will enable Zegna to be involved in every step of the...

read more

IGI IN THE MEDIA: Nick Kyrgios: The average kid who has won the hearts of Australia

Nick Kyrgios has won the hearts and minds of Australians with his gutsy performances at Wimbledon, none more so than his amazing victory over World no. 1 Rafael Nadal. Kyrgios is the next potential heir to the Australian tennis throne and has the integral hallmarks of...

read more

How technology reinvents Monica Lewinsky and her personal brand

During a past coaching session with a “dishonoured” client that had reputation issues, the discussion turned to how we can positively reshape their perception in the marketplace due to past indiscretions. We started by defining their current-personal brand DNA, and...

read more

IGI IN THE MEDIA | Australia’s newest F1 ace, Daniel Ricciardo, wins with a smile of steel

“Authenticity is about being yourself but sometimes that doesn’t fit the mould of expectations” - Jon Michail. Aaron Langmaid | 14 June 2014 | Herald Sun In the final moments of the 2012 Australian Grand Prix, representatives of the world’s media adjusted their...

read more

Authentic personal branding monetises… YOU!

An article in Forbes recently illustrates nicely the monetary value of personal branding. No matter if you are a celebrity, politician, executive or simply YOU. Everyone today has the opportunity to maximise their reputation and authentic personal branding delivers in...

read more

A boost for Australia’s fine wool, a win for devotees of quality

The fine wool industry is delighted with the recent announcement that the luxury Italian fashion label Zegna is to buy a majority share of Achill, a 2564 hectare sheep property near Armidale, NSW. This acquisition will enable Zegna to be involved in every step of the...

read more

IGI IN THE MEDIA: Nick Kyrgios: The average kid who has won the hearts of Australia

Nick Kyrgios has won the hearts and minds of Australians with his gutsy performances at Wimbledon, none more so than his amazing victory over World no. 1 Rafael Nadal. Kyrgios is the next potential heir to the Australian tennis throne and has the integral hallmarks of...

read more

How technology reinvents Monica Lewinsky and her personal brand

During a past coaching session with a “dishonoured” client that had reputation issues, the discussion turned to how we can positively reshape their perception in the marketplace due to past indiscretions. We started by defining their current-personal brand DNA, and...

read more

IGI IN THE MEDIA | Australia’s newest F1 ace, Daniel Ricciardo, wins with a smile of steel

“Authenticity is about being yourself but sometimes that doesn’t fit the mould of expectations” - Jon Michail. Aaron Langmaid | 14 June 2014 | Herald Sun In the final moments of the 2012 Australian Grand Prix, representatives of the world’s media adjusted their...

read more