The Oprah brand hits Australia!

The Oprah brand hits Australia!

Oprah in Australia

I am not going to bore you with the  over zealous fan reaction or media exposure dear Oprah is receiving since she arrived in Australia last week –
I only want to highlight the facts of why this extraordinary woman (love her or hate her) is the No.1  female brand in the world and how her influence will be a hit for Australia in promoting our “country” brand.


  • ­  Winfrey has a personal fortune of $2.74billion.
  • ­  Her trip to Australia is estimated to cost up to $5million to taxpayers.
  • ­  She has come along with 300 audience members and 150 cast and crew.
  • ­  She has a daily US audience of seven million, down from a peak in the early 90’s of 12.6 million.
  • ­  Her book club has been able to boost the sales of any book featured by 500,000 copies.
  • ­  In Australia 150,000 people a day view her show.
  • ­  Since the mid-1990’s staff have been required to sign confidentiality agreements, one of which was tested in court and found to be legal and binding.
  • ­  She claims to have experienced more than 150 miracles.
  • ­  She requires her employees to refer to her as Mary” when mentioning her in public places.
  • ­  She became TV’s highest paid talk show host in 1987 (even outdoing Johnny Carson with her salary of $31 million.)
  • ­  Her website, averages more than 70 million page views and more than six million users per month, and receives 20,000 emails a week.
  • ­ Her 1993 interview with Michael Jackson became the fourth most watched event in American television history as well as the most watched interviewer ever; with an audience of 36.5 million (she has called it “my finest hour in television”).
  • Her personal influence rates as the leading endorser of Australia in recent memory.

Oprah - boosting Australian tourism

What can I say? Oprah Winfrey is a success and her support in promoting Australia as an international destination can only be a good thing in a challenging world economy.

Oprah Winfrey Visits Hamilton Island
  Oprah fans at Opera house 

The ImageMaker
The ImageMaker
The ImageMaker is a blog that provides short, succinct articles reviewing the key editorial, commentary and opinion pieces in the major international news outlets each week with specialised commentary from an image / brand management and entrepreneurship perspective. Our coverage ranges from front-page news, to Business, Economy, Tech & Science, Life & Culture and anything else that we see fit to comment on. The ImageMaker is also a place for dialogue - we feel that news services today should be interactive and should involve readers. That’s why we offer a prominent space on every page for our regular readers, for up-and-coming players in politics, business, sport or entertainment, and for people who find themselves in interesting places at interesting times, to share their views. Stay informed, and save time.
Recent Posts