The Oprah brand hits Australia!

The Oprah brand hits Australia!

Oprah in Australia

I am not going to bore you with the  over zealous fan reaction or media exposure dear Oprah is receiving since she arrived in Australia last week –
I only want to highlight the facts of why this extraordinary woman (love her or hate her) is the No.1  female brand in the world and how her influence will be a hit for Australia in promoting our “country” brand.

  OPRAH THE BRAND

  • ­  Winfrey has a personal fortune of $2.74billion.
  • ­  Her trip to Australia is estimated to cost up to $5million to taxpayers.
  • ­  She has come along with 300 audience members and 150 cast and crew.
  • ­  She has a daily US audience of seven million, down from a peak in the early 90’s of 12.6 million.
  • ­  Her book club has been able to boost the sales of any book featured by 500,000 copies.
  • ­  In Australia 150,000 people a day view her show.
  • ­  Since the mid-1990’s staff have been required to sign confidentiality agreements, one of which was tested in court and found to be legal and binding.
  • ­  She claims to have experienced more than 150 miracles.
  • ­  She requires her employees to refer to her as Mary” when mentioning her in public places.
  • ­  She became TV’s highest paid talk show host in 1987 (even outdoing Johnny Carson with her salary of $31 million.)
  • ­  Her website, Oprah.com averages more than 70 million page views and more than six million users per month, and receives 20,000 emails a week.
  • ­ Her 1993 interview with Michael Jackson became the fourth most watched event in American television history as well as the most watched interviewer ever; with an audience of 36.5 million (she has called it “my finest hour in television”).
  • Her personal influence rates as the leading endorser of Australia in recent memory.

Oprah - boosting Australian tourism

What can I say? Oprah Winfrey is a success and her support in promoting Australia as an international destination can only be a good thing in a challenging world economy.

Oprah Winfrey Visits Hamilton Island
 
 
  Oprah fans at Opera house 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 

The ImageMaker
The ImageMaker
The ImageMaker is a blog that provides short, succinct articles reviewing the key editorial, commentary and opinion pieces in the major international news outlets each week with specialised commentary from an image / brand management and entrepreneurship perspective. Our coverage ranges from front-page news, to Business, Economy, Tech & Science, Life & Culture and anything else that we see fit to comment on. The ImageMaker is also a place for dialogue - we feel that news services today should be interactive and should involve readers. That’s why we offer a prominent space on every page for our regular readers, for up-and-coming players in politics, business, sport or entertainment, and for people who find themselves in interesting places at interesting times, to share their views. Stay informed, and save time.
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