The Virgin rebrands…

The Virgin rebrands…

The new look by Virgin Australia represents an upmarket quality in their new wardrobe that will give Qantas a real run in the image competition stakes. The past casual khaki beige range is now being discarded as part of a direct attack on the business market that has been mostly controlled by Qantas. I think it’s great for an Australian company to present its brand image in a manner that makes Australians feel proud to look worldly. Other organisations should take note.


Photo: AFP

The ImageMaker
The ImageMaker
The ImageMaker is a blog that provides short, succinct articles reviewing the key editorial, commentary and opinion pieces in the major international news outlets each week with specialised commentary from an image / brand management and entrepreneurship perspective. Our coverage ranges from front-page news, to Business, Economy, Tech & Science, Life & Culture and anything else that we see fit to comment on. The ImageMaker is also a place for dialogue - we feel that news services today should be interactive and should involve readers. That’s why we offer a prominent space on every page for our regular readers, for up-and-coming players in politics, business, sport or entertainment, and for people who find themselves in interesting places at interesting times, to share their views. Stay informed, and save time.
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