Tom Waterhouse brand sells for $34m

Tom Waterhouse brand sells for $34m

Tom-Waterhouse-header

Controversial bookmaker Tom Waterhouse has sold his online betting business to British gambling giant William Hill.

The deal is $34 million initially with an assumption of $6 million worth of debt.

William Hill has promised another payment of $70 million to Waterhouse but it relies on the business earning up to $30 million in 2015.

But he won’t be disappearing from the public eye anytime soon, as he will remain the face of the online betting business – for now.

Although Tom Waterhouse has attracted much criticism by sections of the media and the public due to his aggressive marketing approach, the bottom line is that the man and the brand has been a success and therefore makes perfect sense to leverage off the personal brand that Waterhouse has aggressively cultivated in recent times.

What do you think of the Tom Waterhouse brand?

The ImageMaker
The ImageMaker
The ImageMaker is a blog that provides short, succinct articles reviewing the key editorial, commentary and opinion pieces in the major international news outlets each week with specialised commentary from an image / brand management and entrepreneurship perspective. Our coverage ranges from front-page news, to Business, Economy, Tech & Science, Life & Culture and anything else that we see fit to comment on. The ImageMaker is also a place for dialogue - we feel that news services today should be interactive and should involve readers. That’s why we offer a prominent space on every page for our regular readers, for up-and-coming players in politics, business, sport or entertainment, and for people who find themselves in interesting places at interesting times, to share their views. Stay informed, and save time.
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