Virgin Upgrades Image

Virgin Upgrades Image

By Jon Michail

Virgin flight crew

 

No more matey type behaviour, Virgin is on a mission to take on Qantas. All cabin crew must now attend grooming, etiquette and body language classes that are intended as part of their plan to go away from their “sexualised” image to one that is purely professional. I predict Virgin’s new look will attract more business from Qantas long term, at a time that Qantas is facing numerous challenges. Australians can’t wait for more competitive airline brands with the service to match and Virgin has proved to be a great contender, that can only be a positive for the Aussie market.

Keep an eye out for Virgin’s new ongoing upgrade.

http://www.news.com.au/travel/news/virgin-australia-cabin-crew-ordered-to-undergo-classes-in-etiquette/story-e6frfq80-1226431515474

 

The ImageMaker
The ImageMaker
The ImageMaker is a blog that provides short, succinct articles reviewing the key editorial, commentary and opinion pieces in the major international news outlets each week with specialised commentary from an image / brand management and entrepreneurship perspective. Our coverage ranges from front-page news, to Business, Economy, Tech & Science, Life & Culture and anything else that we see fit to comment on. The ImageMaker is also a place for dialogue - we feel that news services today should be interactive and should involve readers. That’s why we offer a prominent space on every page for our regular readers, for up-and-coming players in politics, business, sport or entertainment, and for people who find themselves in interesting places at interesting times, to share their views. Stay informed, and save time.
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