What a difference a disciplined team makes

What a difference a disciplined team makes

Election night success: Tony Abbott celebrates with his wife Margaret Aitken and three daughters.

Election night success: Tony Abbott celebrates with his wife Margaret Aitken and three daughters.

Australia elected a new prime minister last weekend due to a strong disciplined team led by Tony Abbott, the no-nonsense conservative leader of the Liberal party.

However all leaders need a solid loyal group around them if they are to fulfil their ambitions.

The cohesive team behind Team Abbott was headed by the experienced “under the radar” Brian Loughnane, his “glamazonian ” lawyer wife Peta Credlin in her role as chief of staff with pollster and strategist Mark Textor and all the supporting crew behind the scenes.

All in all other than managing the personal brand image of Abbott, like picking the blue ties and making sure his public perception was controlled, they also managed the campaign in a manner that demonstrated team unity and confidence. Like in business, no leader can lead without the solid support and smarts of the supporting team behind the curtains.

The incoming prime minister had what the outgoing Kevin Rudd and his Labor Party did not…  Cohesive Personal Brand Leadership.

Brian Loughnane, Peta Credlin & Mark Textor

The team behind the new PM: Brian Loughnane, Peta Credlin & Mark Textor.

Inside the Abbott victory

The ImageMaker
The ImageMaker
The ImageMaker is a blog that provides short, succinct articles reviewing the key editorial, commentary and opinion pieces in the major international news outlets each week with specialised commentary from an image / brand management and entrepreneurship perspective. Our coverage ranges from front-page news, to Business, Economy, Tech & Science, Life & Culture and anything else that we see fit to comment on. The ImageMaker is also a place for dialogue - we feel that news services today should be interactive and should involve readers. That’s why we offer a prominent space on every page for our regular readers, for up-and-coming players in politics, business, sport or entertainment, and for people who find themselves in interesting places at interesting times, to share their views. Stay informed, and save time.
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