What is happening with the image of our police force?

What is happening with the image of our police force?

Simon Overland

Once upon a time the police force presented a clear crisp image that the community felt visually safe with, but in recent years we have noticed a dramatic shift –

Overweight, scruffy and at times looking dreary – these uniformed officials, some with their unkept facial hair look more in common with a bushranger than a professional designated to protect us on the street. Police officers cannot hide behind the badge, the poor public image we see from time to time is a reflection of other aspects of society that have broken down. The Chief Commissioner of Victoria Police, Simon Overland knows this and has decided it’s time to do something about it and bring back some civility.

He has announced major changes that will focus, among other things, a new improved and clearer image for his force that equates to “professional” – with all the drug and alcohol challenges facing our community and the police, this new move must be congratulated – real leaders have the courage to action their convictions and I am certain he will have the community’s support to go for it.

The Overland expression runs on straight lines

Overland’s cultural revolution

The ImageMaker
The ImageMaker
The ImageMaker is a blog that provides short, succinct articles reviewing the key editorial, commentary and opinion pieces in the major international news outlets each week with specialised commentary from an image / brand management and entrepreneurship perspective. Our coverage ranges from front-page news, to Business, Economy, Tech & Science, Life & Culture and anything else that we see fit to comment on. The ImageMaker is also a place for dialogue - we feel that news services today should be interactive and should involve readers. That’s why we offer a prominent space on every page for our regular readers, for up-and-coming players in politics, business, sport or entertainment, and for people who find themselves in interesting places at interesting times, to share their views. Stay informed, and save time.
Recent Posts

Leave a Comment

afr-boss-marketing-survery-2011julia-gillard-drinking-beer3