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South Yarra, Victoria, 3141 Australia



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Jon-Michail is THE personal branding guru.

Monetising Your Brand Image and Profitability

Brands aren’t built by Businesses in order to create something that looks ‘pretty’. Businesses or individuals invest in brand building to monetise 
them. They want to know the straightest path to accelerate their brand and add value to it.
However, businesses and individuals can often move too quickly in this area. Specifically, we see this in the web space. Imagine if Facebook had focused on an advertising revenue model soon after its creation instead of focusing on growing its database to 1.5 billion plus of monthly users ? It wouldn’t have the multi-billion dollar valuation it has today.
At Image Group International , we help you find a balance. How do you accelerate and monetise your personal or corporate brand image without rushing through the process and thereby under leveraging it?


Low Self Confidence Hurting Managers as found in the largest ever Personal Branding Survey released by Australian Institute of Management and Image Group International.
As Australian business people face increased work pressures because of the softening economy, a survey has found many managers and leaders lack confidence in their personal brand.
The survey by the Australian Institute of Management VT and Image Group International found that 38 percent of Australian business people rated their personal brand as average or worse than average. Just five percent of survey participants said their personal brand was excellent.


According to the survey, the skills that build an individual’s personal brand are:
Ninety three percent of those surveyed said personal branding skills were necessary to be an effective manager. Further, 90% of participants said improving their personal branding skills would be important for their career advancement.

Negotiation skills

Leadership development

Creative thinking and problem solving


Business etiquette

Time management 



General communication

Assertiveness techniques

 Dress and grooming

Sales and customer service.

Of the 1,023 business people involved in the ‘Personal Branding’ survey, those most likely to have a negative view about their personal brand were aspiring managers or team members. Fifty eight percent of this group of survey participants described their personal brand as average or below average.
CEOs did not fare well in the survey findings. Almost one third (32%) of survey participants rated their CEO’s personal branding skills as average or worse than average.
Team members or aspiring managers were the ones most likely to be critical of their CEO with 38 percent of them labelling their boss’ personal branding skills as average or below.
The CEO of Image Group International, Jon Michail said: 
“Organisations frequently trumpet that employees are their greatest asset. But the truth is some bosses don’t invest enough in their people to make that boast a reality. How can you have a vibrant workplace culture and be a ‘can do’ organisation when more than one third of your managers and more than half of your team members say their personal brand is average or below?”
The Australian Institute of Management is the nation’s major provider of management development, executive insights and research  services. AIM is a non-profit organisation with 25,000 Professional Members and 5,000 Corporate Partners across Australia.
Image Group International (IGI) is Australia's leading personal brand image advisory and coaching organisation that supports individuals and organisations to grow and monetise their personal and corporate brand leadership.
The way people are presented has a long term effect on the brand. Image Group  International is working with organisations on improving the presentation of staff and matching the look of the staff to the brand image.
Our mastery is to craft and deliver effective interventions to bring out the best in business. We support people move towards creativity, possibility and prosperity.
- Jon Michail, 
Group CEO and Founder Image Group International

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