What's in a name

What's in a name

 

2m65wu9Everything matters in branding and the first obvious one is the name.

Hull City is a English football club who last season won promotion back in to the Barclays Premier League for 2013/14.

The club’s Egyption owners have decided to change their name, by doing so they’ve risked public outrage after revealing they intend to change the name to Hull City Tigers.

Assem Allam, the industrial magnate who has owned the club since 2010, has justified the move by claiming City is a ”common” name and suggesting its previous full title of Hull City Association Football Club – in use since 1904 – is too long. ”Hull City is irrelevant,” he told the Hull Daily Mail. ”My dislike for the word ‘City’ is because it is common. City is also associated with Leicester, Bristol, Manchester and many other clubs. I want the club to be special. It is about identity. City is a lousy identity.”

Do you believe the name needs changing?

If yes, what could the new name be?

The ImageMaker
The ImageMaker
The ImageMaker is a blog that provides short, succinct articles reviewing the key editorial, commentary and opinion pieces in the major international news outlets each week with specialised commentary from an image / brand management and entrepreneurship perspective. Our coverage ranges from front-page news, to Business, Economy, Tech & Science, Life & Culture and anything else that we see fit to comment on. The ImageMaker is also a place for dialogue - we feel that news services today should be interactive and should involve readers. That’s why we offer a prominent space on every page for our regular readers, for up-and-coming players in politics, business, sport or entertainment, and for people who find themselves in interesting places at interesting times, to share their views. Stay informed, and save time.
Recent Posts
Showing 2 comments
  • Ian Loveless

    Hull Kingston Rovers

    Merge with the Rugby League club and have twice the Members and double the identity.

  • Ian Loveless

    Hull Kingston Rovers

    Merge with the Rugby League club and have twice the Members and double the identity.

Leave a Comment

FTTTSpeaker-logo