About Us

Brand YOU! Coaching Executives and Entrepreneurs
to become iconic and monetised leadership brands™.

An award-winning image and personal branding pioneer established in 1989, Image Group International is recognised as Australasia’s leading personal brand image advisory with representative offices in New Zealand, Southeast Asia, the UK and the USA.

Why Work With Us

Image Group International is the ONLY image consultancy in the world that is evidence-based. Our advice is based on independent research in combination with our hands on practitioner expertise. We advise our clients on facts not ego based opinions.

We’ve been helping leaders and their teams (over 128,000 participants to date via our seminars and workshops) make a sustainable difference to their business by providing strategic ideas and tools to be effective in their personal and business lives.

Our Values

  • Be real
  • Lead with courage
  • Be integrous
  • Be accountable
  • Be clear in your communications
  • Honour your clients
  • Live life large, have fun


› Personal Branding Integrating Digital and Offline. The IGI Coaching Programs introduce you into the world of personal brand image management and show you how to use these tools to maximise and monetise your possibilities for career, business and personal success.

› Image Consulting The Seven Aspects of Authentic Image Management™ (AIM™) include verbal and non-verbal communication skills, body language, colour psychology, protocol and etiquette, inner image, grooming principles and wardrobe strategies. Image Group International supports you and your workplace by designing different programs that take the natural abilities and personalities of both men and women and complements them with the professional image that others respect and look up to.

Are you looking to create positive change in your personal life? Do you want to move forward with your relationships, your career, your finances or to further develop as a person? We can provide you with the “real-world” tools you will need to transform your self-image. As per your brief (goals and objectives), we will consult with you and develop your Personal Image Impact Plan based on the Authentic Image Management™ (AIM™) model.

› Reputation Management Reputrak 360™ – The IGI Reputation Management System™ is a patented software program with real person offline support to build, develop, maintain and / or re-position an individual’s or business’s reputation.

› Talent Management & Representation IGI Talent provides a holistic approach to Talent Representation, bringing personalised full service management and leveraged representation expertise to all our talent. IGI Talent specialise in long term career development focused on maximising our talent’s earning potential by building strong personal brands, by targeting partnerships that result in commercial longevity, reputation and success.

› Train to be an accredited Image Consultant Fast Track to Your New Career in Image Consulting. The accredited IIM Certificate of Image Management™ and the Diploma of Image Management™ gives you the integral tools to develop a new personal brand, new career and launch your own business.

We have full corporate training rooms in-house in Melbourne and Sydney.
All other locations, please contact Head Office on 1800 631 311.

Our Team

We are a core values company that practices what it preaches. Our team is led by Jon Michail, IIM (Master), AICI, CIP, FAIM, Diploma (Health Counselling), a guy with a down-to-earth and real-world approach to business and life in general. Jon Michail is the Founder and Group CEO of Image Group International, the Institute for Image Management and IGI Worldwide.

A past designer with the Christian Dior brand, Jon has pursued further studies in International Business Management at Monash University, Australia and Media Relations at RMIT University, Australia. He has extensive experience in corporate communication, marketing, entrepreneurship, sports management and branding. Jon pioneered the concept of holistic image management and is regarded worldwide as the image advisor’s advisor. He is the only Australian to win of the prestigious International Image-Maker of the Year USA Award. Jon is also a winner of the Hong Kong Bank Business Award for export services and has received many other business and marketing commendations.

Jon and his team coach leaders, managers and their teams to position their personal brand in a manner that builds, compliments and enhances their corporate brand. This unique approach to coaching supports everyone in the business to be congruent with the corporate brand and also in alignment with their personal values, identity and objectives at the same time.

The team at Image Group International practise mastery and with their spirit and “runs on the board” expertise make a sustainable difference to peoples’ lives.

Image Group International and the Institute for Image Management are member of IGI Worldwide.

Life is too short NOT to maximise your potential..