Would you name your child Lucifer?

Would you name your child Lucifer?

That’s exactly what some parents attempted to do in New Zealand recently. The country’s Registrar of Births, Deaths and Marriages ruled out this name as unaccepetable, in conjunction with others; like using punctuation marks such as full stops, asterisks and virgules as names.

The list of 102 names rejected in the past two years includes Baron, Bishop, Duke, General, Judge, Justice, King, Knight and Mr, all deemed too similar to titles. Messiah was also turned down, as was 89, and the letters, C.D.I.and T.

The names reveal an interesting insight how people want to be so different that they can potentially sabotage their child’s future. Personal Brand naming does not have to be so much on the edge that it becomes extremist. Maslow’s needs hierarchy says that people want to belong, therefore naming their child Lucifer is a perfect way to get their child ostracised, creating many potential issues that will affect them in the long term as adults. What do you think? Brand at your own risk!

The ImageMaker
The ImageMaker
The ImageMaker is a blog that provides short, succinct articles reviewing the key editorial, commentary and opinion pieces in the major international news outlets each week with specialised commentary from an image / brand management and entrepreneurship perspective. Our coverage ranges from front-page news, to Business, Economy, Tech & Science, Life & Culture and anything else that we see fit to comment on. The ImageMaker is also a place for dialogue - we feel that news services today should be interactive and should involve readers. That’s why we offer a prominent space on every page for our regular readers, for up-and-coming players in politics, business, sport or entertainment, and for people who find themselves in interesting places at interesting times, to share their views. Stay informed, and save time.
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