Reputation Management
The IGI Reputation Management System
A proprietary system for strategic perception management — where human judgment is enhanced by advanced technology.
We advise leaders, brands, and organisations on building, protecting, and restoring authority, trust, credibility, and influence — across both digital and high-stakes environments.
Reputation isn’t what you say. It’s what others believe after you’ve left the room.
In today’s environment, online reputation management services are critical — but reputation is constructed across every touchpoint.
Your reputation determines whether stakeholders believe your message — or question it.
Earn respect through consistency, transparency, and ethical visibility.
Build measurable credibility that turns perception into opportunities — the foundation of effective reputation management.
Comprehensive Reputation Management Solutions
Your reputation influences every aspect of your business, leadership position, and personal standing.
Through Reputrak360™, we deliver integrated reputation management across digital and operational environments — addressing immediate risk while strengthening long-term positioning.
Our reputation advisory supports leaders and organisations operating in environments where perception directly influences outcomes.
We work across:
- Brand and business reputation — protecting market position, stakeholder confidence, and commercial value
- Executive and personal reputation — ensuring leaders are understood, trusted, and chosen in high-stakes environments
- Reputation risk and restoration — addressing immediate issues while strengthening long-term positioning
Through Reputrak360™, we align narrative, behaviour, and visibility… ensuring reputation is not managed reactively, but structured deliberately.
Monitor
Continuous tracking of digital signals, sentiment, and search visibility.
Monitor
Continuous tracking of digital signals, sentiment, and search visibility.
Key Outcome
Early detection of risks and perception shifts.
Manage
Expert-led evaluation, prioritisation, and response.
Manage
Expert-led evaluation, prioritisation, and response.
Key Outcome
Structured and strategic issue control.
Mitigate & Rebuild
Reduce negative visibility and strengthen positive narratives.
Mitigate & Rebuild
Reduce negative visibility and strengthen positive narratives.
Key Outcome
Restored balance, credibility, and trust.
Measure & Maintain
Ongoing sentiment analysis and trust-index reporting.
Measure & Maintain
Ongoing sentiment analysis and trust-index reporting.
Key Outcome
Long-term reputation strength and resilience.
Digital Crisis Recovery
IGI and the team didn’t just clean up a crisis; it built a reputation system that now protects us daily.”
— CEO, National Franchise
Online misinformation caused a 30% sales drop in 45 days.
Activated Reputrak360™ to identify false narratives and deliver integrated legal, PR and reputation management services strategies.
Brand search sentiment recovered to 92% positive
92% positive brand search sentiment
Revenue restored within 4 months
Estimated $5.8M in losses prevented
Executive Reputation Pre-IPO
Founders lacked investor-grade reputation proof.
Conducted stakeholder perception audit, built credibility dossier, and optimised digital footprint.
Board-Level Perception Audit
Stakeholder trust declines due to succession rumours.
IGI and the team assessed reputation risk, built a succession messaging framework, and implemented a trust communications plan.
Tech Advantage
The Reputrak360™ combines advanced analytics with experienced human judgement.
Unlike automated platforms, IGI’s approach to reputation management ensures every action is contextually intelligent, ethical, and aligned with your long-term positioning.
- Human expertise supported by intelligent systems
- Continuous monitoring across digital, search and media environments
- Advanced sentiment analysis and trust-index reporting
- Real-world advocacy through professional networks
- Proven track record in reputation management Australia and internationally since 1989
Partner with a trusted provider of online reputation management services and strategic advisory.
Confidential. Ethical. Proven.
Because your reputation deserves more than automation.
Delivered through structured reputation management services, integrating online reputation management services with strategic reputation management advisory.