This is NOT the Way to Build Your Personal Brand

This is NOT the Way to Build Your Personal Brand

The Australian Attorney-General George Brandis displayed how we can all get tripped up during a media interview, especially when we don’t truly understand the issue at hand.

It’s a good time to remember the old saying, “prior preparation prevents poor performance”.

A good lesson for all to remember when you want to deliver a succinct, clear message.

We look forward to your thoughts and any experiences you may have had in this area.

© 2014 Sky News Australia | This video first appeared on Sky News Australia on 6 August 2014.


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The ImageMaker
The ImageMaker
The ImageMaker is a blog that provides short, succinct articles reviewing the key editorial, commentary and opinion pieces in the major international news outlets each week with specialised commentary from an image / brand management and entrepreneurship perspective. Our coverage ranges from front-page news, to Business, Economy, Tech & Science, Life & Culture and anything else that we see fit to comment on. The ImageMaker is also a place for dialogue - we feel that news services today should be interactive and should involve readers. That’s why we offer a prominent space on every page for our regular readers, for up-and-coming players in politics, business, sport or entertainment, and for people who find themselves in interesting places at interesting times, to share their views. Stay informed, and save time.
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