By Image Group International Image: IGI Studios
In today’s unpredictable job market, one thing is clear: the traditional promise of job security is fading fast. With automation reshaping industries, and loyalty to a single employer no longer a guarantee of stability, more professionals are waking up to a new reality, entrepreneurship may be the most reliable path forward.
This was the focus of Jon Michail’s latest feature in Forbes, where he examined why starting your own business, or at least thinking like an entrepreneur—has become a modern necessity.
Safe Jobs? No Longer a Safe Bet
Once upon a time, climbing the corporate ladder meant security, status, and structure. But globalisation, digital disruption, and post-pandemic realities have pulled the rug out from under that belief.
According to the World Economic Forum, we’re fast approaching a future where one-third of all work will be handled by AI, algorithms, and automation. Job categories once thought untouchable, customer service, admin, even middle management are being hollowed out or reimagined.
The new question isn’t “Who do you work for?” It’s “What are you building?”
Why Entrepreneurship Is No Longer Optional
In response to this shift, people are turning to entrepreneurship not just for profit but for protection. Entrepreneurship provides something that’s increasingly rare in the corporate world: control. Control over your income. Control over your time. Control over your future.
And thanks to the rise of the gig economy and platforms like Shopify, Substack, Fiverr, and Uber, anyone can turn a skill, product, or idea into a revenue stream often with little upfront investment.
Jon points out that this shift is especially critical in developing regions, where job opportunities may be limited but mobile access and digital tools are creating new avenues for growth.
Technology Levels the Playing Field
Today, launching a business doesn’t require a giant budget or a downtown office. Cloud tools, e-commerce platforms, AI content generators, and global social media mean small players can act like big ones and do it fast.
A local artisan in Nairobi can ship globally. A consultant in Sydney can work with clients in New York. The barriers have lowered, and that’s a massive opportunity.
At Image Group International, we’ve seen firsthand how technology when paired with a strong personal brand can radically accelerate a leader’s reach, relevance, and revenue.
Social Entrepreneurship: Profit with Purpose
Entrepreneurship isn’t just a personal safety net, it’s also a powerful force for social impact. From mobile banking for the unbanked to clean energy microgrids and mental health apps, socially driven entrepreneurs are solving big problems with small businesses.
Jon’s Forbes article emphasizes that some of today’s most inspiring innovation is coming from individuals who combine purpose with profit. The entrepreneurial mindset isn’t just about independence, it’s about impact.
Building the Entrepreneurial Mindset
But here’s the kicker: not everyone is taught how to think like an entrepreneur. That’s why we need schools, companies, and governments to invest in entrepreneurial education, skills like resilience, financial literacy, communication, and calculated risk-taking.
We also need updated safety nets that reflect today’s reality. That means policies that support solopreneurs, freelancers, and small business owners, not just large employers.
At IGI, we believe in empowering individuals to lead from the front, whether they’re launching a venture, pivoting careers, or redefining what success means on their terms.
The Bottom Line
Entrepreneurship isn’t just a career choice anymore, it’s becoming a lifeline.
As Jon Michail wrote in Forbes, “The question is not whether entrepreneurship will replace the social safety net, it already is. The real question is: are you ready to embrace it?”
Read the full article on Forbes here
And if you’re looking to future-proof your leadership journey, talk to us at Image Group International.
We help ambitious professionals build powerful personal brands so they stand out, adapt fast, and thrive in any economy.
Book your private call here – https://calendly.com/patricia-bosa/reserveyourprivatecall