THE IMAGEMAKERTM Intelligence
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The Hidden Cost of an Unmanaged Reputation
What Nobody Tells SME Owners About the Personal, Family, and Psychological Price of Leaving Your Reputation to Chance. The conversation nobody is having about SME reputation is not about Google reviews or LinkedIn profiles or brand positioning. It is about what happens to an owner, to their family, to the ...
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Personal Branding: Why it Matters for Teachers
Who was your favourite teacher while at school? Was it the hard, stern and sloppy looking one, or the warm hearted, relatable and well presented one? I know the one I remember most and which had the greatest impact on me and my learning. Although I am sure they were both good people somehow their personal brand made a difference to building our relationship and trust that led to a more effective and memorable learning experinece. The following story has more on this subject …
Grounded Realism Vs Delusional Optimism
Obama's Delusional Optimism Awareness is the first step to freedom… and with the economic crisis facing Europe and USA its essential that Australians become better aware of the potential challenges heading our way. The times are changing quickly and we must be a step ahead. Now before I start sounding pessimistic, I’d like to highlight that as entrepreneurs or intrapreneurs, our greatest state of being is when we are centred, grounded and clearly focused on the future, and part of ...
Tony Jones is a personal brand success story…
Prominent Australian TV host Tony Jones of the ABC TV program, Q & A is leveraging his professional success by conducting additional out of hours functions to the corporate world, based on the successful formula of his show. Word is that there have been perceptions of conflict of interest in some corners. Why? An individual should not be confined 24/7 to their usual workplace, and any opportunity there is to maximise your talents (especially when management has approved) can only be ...
Ian Thorpe – an extraordinary sportsman with a flying new brand…
Last week Ian Thorpe revealed a comeback of sorts, launching his new campaign to swim in the London Olympics – A champion sportsman, he has been a marketer’s dream and we are sure the corporate world will continue to support him all the way in his new journey. Flanked by his long time manager David Flaskas, and his new sponsorship deal with Virgin Blue, Thorpe announced his return during a press conference. His buoyant manager was quoted as saying “Japan has gone mad ...
BRANDED… Why showing too much skin can be career limiting
Some recent research from the UK indicates that overuse of the cleavage can be a career killer in the workplace – My professional view on this subject has been “do what is appropriate” for the situation. Showing too much skin in the workplace has nearly ALWAYS been a dicey decision – no matter if you are a man or a woman. During the course of the hundreds of workshops and seminars we have presented around the world, this subject has come ...
Where Does Leadership Start?
Leadership is not about titles, authority, or status—it’s about influence, responsibility, and the courage to act. In today’s rapidly changing business world, effective leadership is crucial for driving innovation, navigating crises, and inspiring teams to achieve more than they thought possible. But where does this journey truly begin? Leadership is not about titles, authority, or status—it’s about influence, responsibility, and the courage to act. In today’s rapidly changing business world, effective leadership is crucial for driving innovation, navigating crises, and ...
10 Start-ups that will change your life
As a follow up of a recent article on “Australia discourages entrepreneurs,” please find 10 inspirational stories on ‘start-ups that will change your life’. These guys didn’t take ‘No’ for an answer and persevered to get their ideas accepted. They did not allow some energy sapping bureaucrat, banker or brother-in-law to persuade them that it can’t be done – they took the bull-by-the-horn and gave it their best shot, and guess what -their ‘crazy idea’ suddenly took off. Yes, Australians can also ...
Career Branding for Academics
Ten years ago our organisation would have been lucky to coach just one academic in their career branding over a twelve month period, but how times have changed… Without revealing confidence I can state that in the last six months our firm has secured over a dozen academics as clients. The brief has been to re-build, re-position and re-launch their personal brands with the view to make them more noticeable. Now I don't know about you, but historically in Australia ...
Why Social Entrepreneurship matters and empowering the poor is good for society
Social Entrepreneurship is on the rise and not before time. Social entrepreneurs like Muhammad Yunus, Ela Bhatt and in recent times Jamie Oliver are being recognised for the work they are doing by highlighting and offering solutions to social problems using entrepreneurial business principles to develop, create, systemise, manage and ultimately lead social change through social ventures. We know in business the typical expectation has been to measure work performance and productivity in return of profit whereas a social entrepreneur ...
Foster’s wine gets an image makeover
Demerged Fosters wine gets an image makeover FOSTER’S Group has announced that its soon-to-be demerged international wine business will be renamed Treasury Wine Estates, creating a new corporate identity for its 12,000 hectares of vineyards, 20 wineries and portfolio of 50 wine brands. When the split from the beer division is forged next year, the newly named company will produce and sell wines from Australia, California, France, Italy and New Zealand, with 4000 global employees and an independent stand-alone board ...
Mandela – one of the greatest personal brands of modern times
Nelson Mandela is one of the most successful personal brands of all time. To explain what I mean, and why I say is, and not was, we are going to ...
How entrepreneurs can learn from the Wheeltons
Angela and Paul Wheelton are the kind of people you don’t meet every day. Both highly successful in business in their own rights, the two have now joined forces in ...
How to Improve the Digital Workplace
As the virtual equivalent to the physical workplace, the digital workplace needs the same levels of planning and management to effectively support productivity, engagement and working health. Improving the digital ...
Healthh
It’s a truism that most of us want to live long, happy, successful, and healthy lives. Unfortunately, in our pursuit of success we often take shortcuts with our health—and wind ...
Vulnerability: The key to a powerful personal brand
When was the last time you let yourself be vulnerable? What about the time when you went out for that date? Or when you went out for lunch with your ...
The things career advisors don’t teach you. (Or how to supercharge your resume and land your dream job.)
What’s wrong with your resume? Well, a lot, actually, if you’re like most people I know. I’m sorry, but there it is. The problem starts in school. Career advisors coach ...