by Patricia Bosa | Oct 15, 2024 | Business Branding, Business Coaching
Image Source: FreePik In today’s digital world, first impressions happen online, and leadership is constantly under the microscope. That’s where personal branding steps in—not just as self-promotion, but as a tool to create meaningful impact, business...
by Patricia Bosa | Mar 4, 2024 | Appearance, Australia, Australian, Brand, Business Branding, Corporate Branding
By Jon Michail Tasmania, with an area of 68,401 km² is the smallest state in Australia. A hidden gem from the mainland, Tasmania is already a destination brand, though this remarkable place does not receive the attention it deserves. That is hopefully set to change,...
by Jon Michail | Mar 2, 2024 | Appearance, Australia, Australian, Brand, Business Branding, Corporate Branding, Re-Branding
By Jon Michail Darwin is the smallest and most northerly of the Australian capital cities, and acts as the Top End’s regional centre. Now it is set to be the centre of a multimillion-dollar rebrand of the Northern Territory. It’s great news for the Territory,... by Patricia Bosa | Feb 16, 2024 | Brand Yourself, Business Branding, Business Coaching, Career Branding, Corporate Branding, Personal Branding
Photo by Darina Belonogova from Pexels There are several aspects and secret ingredients that go into establishing a successful entrepreneurial business. But more importantly, it’s the hard work, resilience, consistency, alongside instinct, helps retain a...
by Jon Michail | Feb 13, 2024 | Authenticity, Brand, Brand Yourself, Business Branding, Business Building, Business Coaching, Career, Career Branding, Career Coaching, Coaching, Corporate Branding, Image Consulting, Jon Michail, Leadership, Personal Brand Leadership, Power, Power and Influence, Success
It’s a common misconception that thought leadership and personal branding are the same. The former is about sharing your ideas and insights with the world while the latter is about audience perception. The difference between the two is that thought leadership requires...
by Patricia Bosa | Feb 8, 2024 | Brand Yourself, Business Branding, Disruption, Entrepreneurship, Image Consulting, Online Branding, Personal Branding, Power, Power and Influence, Reputation Management
Workplace Reputation can be flawed. It relies on perception. As a result, reputation and perception changes every time we meet a new combination of people. You can be in a room meeting six introverts but, you might leave the meeting feeling like the chattiest person...