by Patricia | Jan 20, 2025 | Personal Brand
By Patricia Bosa Image: IGI Studios In today’s hyper-connected world, personal branding is no longer a luxury reserved for celebrities or industry moguls,...
by Patricia Bosa | Dec 2, 2024 | Personal Brand, Personal Branding
Image: IGI Studios In 2025, we are navigating an era where authenticity is no longer a buzzword; it’s a necessity. The landscape of personal branding has evolved dramatically over the past decade, influenced by a digital age that prioritises transparency,...
by Patricia Bosa | Nov 18, 2024 | Personal Brand
Your personal brand is constantly evolving, shaping how others perceive you in both professional and personal contexts. What comes to mind when people hear your name? That’s your brand. Here’s how to build a lasting, authentic brand with five strategic coaching tips. ... by Patricia Bosa | Sep 30, 2024 | Business, Personal Brand
A skeptic’s guide to Authentic Personal Branding
by Patricia Bosa | Jun 19, 2024 | Personal Brand
Image Source: Unsplash By Patricia Bosa Meet Zoe Chang, a driven recently arrived migrant entrepreneur, and the founder of EcoWear, a startup dedicated to sustainable fashion. Zoe’s journey from an emerging startup founder to a recognised leader in the...
by Patricia Bosa | Jun 5, 2024 | Personal Brand
In the entrepreneurial world, your personal brand is your calling card. For start-ups especially, how founders and leaders present themselves can significantly impact the trajectory of their business. Image Group International specialises in transforming the personal...