by Jon Michail | Mar 4, 2025 | Business, Personal Branding
Image: IGI Studios By Jon Michail Small and medium-sized enterprises (SMEs) face unique challenges in an increasingly competitive and digitally driven marketplace. While large corporations rely on vast marketing budgets and established reputations, SMEs often depend...
by Patricia Bosa | Sep 30, 2024 | Business, Personal Brand
By Patricia Bosa This article provides a practical, research-backed guide to achieving authentic personal branding and maximising professional growth. It addresses common scepticism around personal branding, debunking myths and highlighting how a strategic,...
by Patricia Bosa | Aug 16, 2024 | Business, Business Building, Career, career success
by Patricia Bosa, Brand Director Source: IGI Studios Introduction “The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow.” Rupert Murdoch Innovation is the engine that drives progress, prosperity, and possibility. From...
by Patricia Bosa | Feb 7, 2024 | Business, Business Coaching, Career, Leadership, Success
The Essentials Skills for the New World Over 2000 years ago, the Greek philosopher Heraclitus remarked that the only constant thing is change. And, of course, I follow that up with a reminder of the quote from Charles Darwin, who said, “it is not the strongest...
by Patricia Bosa | Feb 3, 2024 | Business, Business Branding, Business Building, Online Branding
The visibility-rich pyramid is imagined as a pyramid and breaks down into five places from top to bottom. This is essential for your branding journey from a visual perspective. From your perspective, the pyramid communicates to the world that if you look at the whole...
by Patricia Bosa | Feb 3, 2024 | Business, Business Coaching, Disruption, Disruptive Businesses, Entrepreneurship, Success
The importance of creativity and innovation is essential for any type of business to thrive. Creativity is the ability to solve challenges or problems with original innovative solutions. Shawn Hunter, author of ‘Out Think: How Innovative Leaders Drive Exceptional...
