by Jon Michail | Aug 13, 2015 | Appearance, Brand, Career, Career Building, Celebrities, Celebrity Branding, Celebrity endorsements, Entrepreneurship, Personal Branding, Success
By Jon Michail Sometimes the sky’s not your limit. You’re not looking to become a Hollywood star. You simply have to be The One in your field of expertise and even more so if your talents warrant it. What could be more satisfying – and ultimately more rewarding – than...
by Jon Michail | Feb 26, 2014 | Celebrities, Celebrity Branding, Celebrity endorsements, Entrepreneurship, Personal Brand, Personal Branding
By Jon Michail Lady Gaga, for those who haven’t already realised, is a branding genius. Her ability and desire to constantly interact with her fans via Twitter takes her streets ahead of those recording artists who haven’t yet mastered the art of massaging social...
by Jon Michail | Nov 26, 2013 | Brand, Brand Ambassador, Brand Manager, Celebrities, Celebrity Branding, Personal Brand, Personal Branding
By Marian Salzman | Forbes I’ve written extensively about brands—personal brands, community brands, conference brands and so on. But I’m certainly not alone. This era is widely regarded as the age of the brand. A forum on TED Conversations tackled this topic a few...
by Jon Michail | Sep 9, 2013 | Brand, Celebrities, Celebrity endorsements, Entrepreneurship, Personal Brand, Personal Branding
Celebrities are growing their personal brands and in the process their power and influence. This modern day phenomenon is not only for the A-Listers, but also for the B’s, C’s and below. From cookbooks, kitchen products and personally hosted TV Shows to...
