by Patricia Bosa | Dec 9, 2024 | Brand, Personal Brand Management
By Patricia Bosa Image: IGI Studios In a world where perception often precedes reality, building a strong image and personal brand is essential for professionals and businesses...
by Jon Michail | Oct 28, 2024 | Brand, Entrepreneurship
Image Source: FreePik I’ve been in the personal branding space since 1989 – 35 years of hands-on experience. Over the years, with the rise of tech, the term “personal branding” has been hijacked and diluted by opportunistic online marketers,... by Patricia Bosa | Sep 26, 2024 | Brand, Reputation Management
Branding isn’t just a buzzword; it’s the foundation of your reputation and, by extension, your success. In today’s hyper-connected world, branding has evolved beyond logos and marketing slogans. It’s about the perception you build, the trust you earn, and the... by Jon Michail | Mar 12, 2024 | Brand, Corporate Branding, Corporate Image, Corporate Values, Entrepreneurship, Online, Online Branding, Personal Brand, Personal Branding
By Jon-Michail Richard Branson has it all; money, power, influence and a love of life. He is the unabashed public face of his company and brand ambassadors like him are known to do more than just smile for the cameras. For instance, his high profile visits to India...
by Patricia Bosa | Mar 4, 2024 | Appearance, Australia, Australian, Brand, Business Branding, Corporate Branding
By Jon Michail Tasmania, with an area of 68,401 km² is the smallest state in Australia. A hidden gem from the mainland, Tasmania is already a destination brand, though this remarkable place does not receive the attention it deserves. That is hopefully set to change,...
by Jon Michail | Mar 2, 2024 | Appearance, Australia, Australian, Brand, Business Branding, Corporate Branding, Re-Branding
By Jon Michail Darwin is the smallest and most northerly of the Australian capital cities, and acts as the Top End’s regional centre. Now it is set to be the centre of a multimillion-dollar rebrand of the Northern Territory. It’s great news for the Territory,...